The Director of Packaging and I collaborated to ensure the finished product was compliant and eye-catching. In the printing process, we used a spot UV on the gradient and a soft-touch for the black.
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Instagram feed for Caldera including product images, lifestyle photography with a twist, and punny typographic images.
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Web design using brand photography and typefaces.
Artists showcased the designs they made to celebrate the powerful forces of science and nature that Caldera embodies using the brand elements to guide their work. Emily Eizen @emilyeizen
Francis Kenneth @franciskenneth
Elena Kulikova @elenakulikovastudio
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Throughout the design process, I led reviews and meetings with key stakeholders and leadership and synthesized feedback until everyone was thrilled with the finished product. President & Chief Strategy Officer, Jarom Fawson said of the process
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Received notes that the packaging looked more like zebra stripes than lava. Implemented changes in the next round.
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Summary of the final brand guidelines for Caldera.
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