Project: Brand Identity / Creative Direction / Packaging Design
Client: Flow Cannabis Co.
Caldera harnesses the power of science and innovation to highlight the rich entourage effect for which California sun-grown cannabis is known.
From concept to execution, I led in the creative direction and design of the brand identity including: research, logo, typeface selection, color palette, digital and print assets, packaging, look and feel, and more.
The Director of Packaging and I collaborated to ensure the finished product was compliant and eye-catching. In the printing process, we used a spot UV on the gradient and a soft-touch for the black.
Web design using brand photography and typefaces.
Artists showcased the designs they made to celebrate the powerful forces of science and nature that Caldera embodies using the brand elements to guide their work.
Emily Eizen @emilyeizen
Project: Brand Identity / Creative Direction / Packaging
Client: Flow Kana
As the first designer at Flow Kana, a sustainable cannabis brand, I reimagined their limited edition packaging with a colorful and modern design. This top-shelf craft cannabis was cultivated by multi-generational growers in the Emerald Triangle.
I worked closely with the packaging, marketing, and leadership teams to create labels that would be distinguishable and eye-catching. The colors of each label were chosen to reflect the terpenes, or aromas, of each strain. The “cultivart” for each strain are digital collages that pull visual elements from the farms and the effects of the strain.
While working at Steeped Coffee, I took on the responsibility of designing engaging emails not only for the Steeped brand but also for over 20 partner brands. This focused effort significantly increased both clickthrough rates and overall sales figures, demonstrating the effectiveness of well-crafted email campaigns.
Steeped Coffee is a B2B and D2C sustainable packaging and specialty coffee brand that offers fully compostable coffee brew bags and packs. Steeped is a certified B Corp, bringing ethically sourced beans and sustainable packaging to the people.
While at Steeped I designed packaging for 200+ partner brands, created engaging emails and social content, and designed digital ads.
Project: Branding / Creative Direction / Experience
Client: Raw Garden
From seed to sale Raw Garden nurtures the complete lifecycle of the cannabis plant, producing ethical and accessible cannabis products for everyone.
Raw Garden Social Club is an immersive, educational trade event for budtenders to sharpen their aroma knowledge and learn about new products. The marketing team and I collaborated with various production artists and agencies to create an elevated, educational, and fun experience where folks in the cannabis industry can come together as a community.
Rendering of event + various touch points
Interactive aroma bar and photo booth
1940s branded farm truck
Crest logo made by Rise Wise
I created this infographic of every song David Bowie played live. It is organized clockwise from most to least played. Each ring is a year. In its entirety, the infographic creates an image of a night sky. Space was a common theme in Bowie's work, particularly in his Ziggy Stardust era.
