Raw Garden Brand Book

From seed to sale Raw Garden nurtures the complete lifecycle of the cannabis plant, producing ethical and accessible cannabis products for everyone.

While working as the sole, in-house designer at Raw Garden one of my first projects was to create a brand booklet to clearly define and document the company's visual identity, including logo usage, color palette, typography, and tone of voice, ensuring consistent brand representation across all marketing materials and communications, ultimately building strong brand recognition and trust with the audience. 

Creative Direction

Brand Strategy

Brand Development

Publication Design

Role

Credits

Angela Cheng, VP of Marketing