Flow Kana Limited Edition
As the first designer at Flow Kana, a sustainable cannabis brand, I reimagined their limited edition packaging with a colorful and modern design. This top-shelf craft cannabis was cultivated by multi-generational growers in the Emerald Triangle.
I worked closely with the packaging, marketing, and leadership teams to create labels that would be distinguishable and eye-catching. The colors of each label were chosen to reflect the terpenes, or aromas, of each strain. The “cultivart” for each strain are digital collages that pull visual elements from the farms and the effects of the strain.
Creative Direction
Visual Identity
Packaging Design
Role
Annabel Worrall, Director of Marketing
Meredith Hudson, Director of Packaging